When you're running a business, advertising it well is often one of the cornerstones of success. Although you've probably spent a lot of time thinking about your online advertising, you need to give your offline options some thought too. At Signs & Wonders, we make signs for customers throughout Oklahoma. If you have a business to advertise, we're here to help you compare pylon signs with our other products.
Understanding what a pylon sign is
If you've never heard of pylon signs, it's time to learn more about what they are. These types of signs are signs that sit on top of a large pole. They're incredibly durable, and we design them to ensure they stand out.
Depending on the nature of your business and its location, your pylon signage can be single or double-sided. A lot of our customers tend to choose double, as their business is located next to a highway. This means they can clearly advertise it to those who are driving by and those who are looking for them.
A major advantage of our pylon products is that we can light them using LED lighting. This proves useful when there's bad weather, such as fog and rain, because it increases the sign's visibility. Additionally, it makes it easier for customers to find you at night.
Using vinyl signs to advertise your business
An alternative to using our pylon signs is to invest in a vinyl sign for advertising your business. Vinyl signs aren't as durable, but this does come with its advantages. They technically act as banners with a little more substance, which means you can adjust their location to suit you. For example, you can attach your vinyl sign to one fence one day and move it if that fence is obstructed for any reason. This type of sign is also super portable, which allows you to take it with you to events.
A vinyl sign probably isn't your best option if you're trying to catch the attention of people who are driving by. A lot of our customers use them to advertise to those who are walking past their business instead. If someone is driving by, the sign is unlikely to be at their eye level and so it won't have the same effect. If you're unsure, you can always contact us for further advice.
Banners for advertising your business
Although vinyl signs can act as banners, they aren't quite as flexible. Our vinyl signs are similar to pylon in the sense that they don't bend as easily as a traditional banner. The key difference is that vinyl signs aren't erected on a pole and they're not as durable.
Banners are even less durable, and they essentially act as your ultimate temporary measure. We often recommend them to customers who want to advertise a single event. They're cost effective, so you won't feel as though you're losing out on too much money by ordering them for the event ahead. We also recommend them to customers who want a sign for an event that will repeat on a yearly basis, like Christmas, Valentine's Day, or Easter.
As banners are lightweight, you can erect them at any height if you have the facilities to do so. But they're not as weather-proof as pylon signs, which means they're prone to blowing away when winds are high.
At Signs and Wonders, we're here to help you choose the best sign for your business. We serve customers throughout Oklahoma, and we have a wealth of experience in creating signs of all styles. To learn more or to discuss an order, contact us.